HOW IT ALL STARTED
Co-founders (and husband-wife-team) Julio Villarreal and Sandra Jacquemin found themselves dreaming up Starsoul during those long 3AM feedings after their first son was born in March 2019. When exhaustion turned into deep conversation about the world he was growing into they decided to invoke change in some way and make an impact. As global unrest, social injustice, and eventually COVID unfolded, they felt called to create something rooted in light, unity, and service. During the global quarantine, they put their entrepreneur skills to use and brought an old idea back to life — to inspire impact through simple, wearable reminders of goodness. That’s the definition of a starsoul: someone who has evolved and chooses to be of service to humanity.
The entire family designed this brand together (even their 1 year old helped draw their star logo by hand). Starsoul is a small, purpose-driven business hoping to make a big difference one t-shirt at a time — changing the world with you.
Sandra is a marketing strategist with 20+ years in entertainment and sports marketing working with names like Mtv, Adidas, Reebok, HBO, 50 Cent, Justin Timberlake to name a couple. Julio is a former U.S. Marine and entrepreneur who has owned a boxing gym and juicery café among other successful businesses. Together, they’ve helped raise and donate over $2M to charitable causes — and starsoul is their next chapter in giving more.
Today, Julio leads finances and logistics, while Sandra oversees marketing and
operations, all while balancing their careers, raising two boys, caring for
their rescue pup Ellie, and visiting Disney whenever they can. Starsoul launched on Human Rights Day 2021 with monthly exclusive designs to raise awareness and funds for a new cause every month. When you subscribe, you're not just getting a shirt. You're changing the world.